15 Reasons Why the New Starbucks Typeface is Taking the Design World by Storm
Attention, coffee and type design lovers! Starbucks has just unveiled its newest typeface, called Siren. The iconic coffee chain teamed up with the acclaimed type design studio, Dalton Maag, to create the new font. The result is a beautiful, sophisticated, and highly versatile typeface that is already making waves in the design community. Here are 15 reasons why the Starbucks Siren typeface is taking the design world by storm.
1. It’s a custom typeface
Starbucks didn’t just pick a pre-existing font for its branding. Instead, the company went all-in and commissioned a custom typeface that perfectly captures the essence of the brand.
2. It’s inspired by Starbucks’ history
The Siren typeface is inspired by Starbucks’ heritage and the sea. The curly and fluid lines of the letters evoke the movement of waves and the shape of the iconic Starbucks siren.
3. It’s versatile
The Siren typeface is highly versatile and can be used in a variety of contexts and applications. From packaging to signage, from digital to print, the font works seamlessly across all media.
4. It’s easy to read
The Siren typeface is highly legible and easy to read even at small sizes. This makes it perfect for use in menus, labels, and other small print applications.
5. It’s modern and sophisticated
The Siren typeface has a modern and sophisticated look that perfectly reflects Starbucks’ brand values: quality, innovation, and elegance.
6. It’s unique
The Siren typeface is unique and instantly recognizable. It sets Starbucks apart from other coffee chains and reinforces the company’s strong brand identity.
7. It’s scalable
The Siren typeface is scalable, which means it can be resized without losing its quality or legibility. This makes it ideal for use in digital media, where the font needs to be adaptable to different screen sizes.
8. It’s internationally accessible
The Siren typeface supports a wide range of languages and character sets, making it accessible to Starbucks’ international audience.
9. It’s memorable
The Siren typeface is memorable and leaves a lasting impression on the viewer. This is important in branding, where the goal is to create a strong and recognizable identity.
10. It’s customizable
The Siren typeface is customizable, which means Starbucks can create variations of the font to suit different marketing campaigns or branding initiatives.
11. It’s consistent
The Siren typeface is consistent across all marketing and branding materials, creating a unified and cohesive brand identity.
12. It’s timeless
The Siren typeface has a timeless quality that ensures it will remain relevant and impactful for years to come.
13. It’s high-quality
The Siren typeface is a high-quality font that has been carefully crafted by Dalton Maag, one of the most respected type design studios in the world.
14. It’s innovative
The Siren typeface is innovative and pushes the boundaries of type design, showcasing Starbucks’ commitment to creativity and innovation.
15. It’s perfect for Starbucks
Ultimately, the Siren typeface is perfect for Starbucks. It captures the essence of the brand and reinforces its position as a leader in the coffee industry.
In conclusion, the Starbucks Siren typeface is a beautiful, sophisticated, and highly versatile font that is already making a big impact in the design world. It’s a custom typeface that perfectly captures Starbucks’ brand values and heritage, and it’s versatile, scalable, and memorable. It’s a high-quality, innovative font that pushes the boundaries of type design and sets Starbucks apart from its competitors. So the next time you enjoy your favorite Starbucks drink, take a moment to appreciate the beauty and impact of the Siren typeface.