10 Epic corporate brand designs That Will Leave You Speechless
Corporate brand design is an essential element in establishing a company’s identity and reputation. The right design can strengthen a brand’s image and recognition, while a poor design can make it forgettable and unremarkable. In this article, we’ll showcase ten corporate brands with exceptional design and explain what makes them stand out. Get ready to be inspired!
1. Apple Inc.
Apple’s brand is one of the most iconic in the world, thanks in no small part to its simple yet memorable logo – a bitten apple. The logo’s design is a testament to the power of minimalism and the importance of using a typeface that complements the brand’s identity.
2. Nike
Nike’s swoosh logo is instantly recognizable and has become synonymous with athleticism and excellence. The logo’s design conveys movement, speed, and agility, and the accompanying tagline Just Do It inspires consumers to push themselves to their limits.
3. Coca-Cola
Coca-Cola’s logo and type design are another example of the enduring power of simplicity. The classic red and white color scheme, elegant script font, and iconic wave design all work together to create a brand that’s instantly recognizable and universally beloved.
4. FedEx
FedEx’s logo is a masterclass in typography and negative space. The combination of the bold, sans-serif font and the hidden arrow between the E and the X communicates speed, precision, and reliability – all qualities that are important for a shipping and logistics company.
5. Google
Google’s logo is playful, colorful, and instantly recognizable. The company’s use of primary colors and a simple sans-serif font reflects its commitment to simplicity and accessibility, while the occasional Doodle showcases the brand’s creativity and sense of humor.
6. Target
Target’s logo is a prime example of how a simple mark can become synonymous with a brand. The bullseye design is elegant and memorable, and the red color scheme adds a touch of excitement and energy.
7. Airbnb
Airbnb’s logo is a perfect reflection of the company’s core values of community and belonging. The simple, modern design incorporates a heart shape that symbolizes love, trust, and connection – all things that are important when you’re staying in someone else’s home.
8. McDonald’s
McDonald’s logo is an example of how consistency can help establish a brand’s identity. The golden arches have been a part of the brand since its inception and are recognized worldwide as a symbol of fast food and convenience.
9. IBM
IBM’s logo is a masterclass in minimalism and type design. The bold, sans-serif font and blue color scheme convey a sense of professionalism and trustworthiness, while the eight-bar design suggests innovation and progress.
10. Amazon
Amazon’s logo is a clever combination of a smile and an arrow, both of which convey positive emotions and forward motion. The simple, sans-serif font and orange and black color scheme are distinctive and modern, reflecting the company’s commitment to innovation and customer satisfaction.
In conclusion, the design of a corporate brand is crucial to its success. By using the right type design and color scheme, and creating a logo that’s memorable and distinctive, companies can establish a strong identity and build a loyal customer base. Whether it’s the elegance of Coca-Cola, the playfulness of Google, or the simplicity of Apple, the brands we’ve showcased in this article all demonstrate the power of effective corporate brand design.
