The Artistic Legacy Of John Hassall: A Journey Through Illustration And Design

john hassall: The Master of Graphic Design

If you’ve ever seen the iconic Skegness is so bracing poster, then you’ve seen the work of John Hassall. Hassall was a British illustrator and graphic designer who made a name for himself in the early 20th century with his bold, colorful designs.

The Libertines’ John Hassall forms new duo The Orchid Room with

Hassall was born in 1868 in Kent, England, and began his career as a freelance illustrator. His work quickly caught the eye of publishers and advertisers, and he began creating designs for posters, book covers, and magazine illustrations.





One of Hassall’s most famous works is the Skegness is so bracing poster, which was created in 1908 for the Great Northern Railway. The poster features a jolly fisherman in a yellow raincoat, standing on a beach with the message Skegness is so bracing written in bold letters. The poster was a huge success and helped to popularize the seaside town of Skegness.

Hassall’s style was characterized by bold lines, bright colors, and simple shapes. His designs were often humorous and whimsical, and he had a talent for creating memorable characters. In addition to his work in advertising and publishing, Hassall also created designs for theater productions and political campaigns.


JF Aurlen Font


Throughout his career, Hassall remained at the forefront of the graphic design industry. His influence can be seen in the work of later designers, such as Paul Rand and Saul Bass. Today, his designs are still celebrated for their boldness and simplicity.

In conclusion, John Hassall was a master of graphic design who left an indelible mark on the industry. His bold, colorful designs continue to inspire designers today. If you’re interested in learning more about graphic design or the history of advertising, be sure to check out Hassall’s work.

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