Are you a fan of iconic streetwear brand Supreme? Well, as any true fan knows, the brand’s distinct logo is just as recognizable as their bold and unique clothing designs. But have you ever wondered about the font used for their logo and marketing materials? Look no further, because we’ve got the scoop on the Supreme font.
Firstly, let’s take a closer look at the logo itself. The Supreme logo features the brand name in bold white letters surrounded by a red rectangle. The font used is actually Futura Bold Italic, a typeface designed by Paul Renner in 1927. Despite its age, Futura has remained a popular and versatile font choice for many brands and designers.
But Supreme didn’t stop there. The brand also utilizes a range of other fonts in their marketing materials, from their website to their lookbooks. One such font is Helvetica, a classic and widely-used sans-serif font. Supreme often pairs Helvetica with bold, eye-catching illustrations to create a distinct and visually-striking aesthetic.
Speaking of illustrations, Supreme has also collaborated with a range of artists and designers over the years to create unique graphics and prints for their clothing. From KAWS to Damien Hirst, these collaborations often feature the artist’s signature style and are paired with bold typography to create unforgettable designs.
So, what can we learn from Supreme’s font choices? Firstly, it’s important to consider the history and versatility of a font before choosing it for your brand. Secondly, pairing bold, eye-catching typography with unique illustrations can create a distinct and memorable aesthetic. And finally, collaborations with talented artists and designers can lead to truly one-of-a-kind designs.
Whether you’re a fan of Supreme or simply appreciate good design, there’s no denying the impact of the brand’s font choices. So next time you see that iconic red and white logo, you’ll know exactly what font it’s using.
