flat character illustration: The Trendy Graphic Design You Need to Know
If you’re into graphic design, you’ve probably heard of flat character illustration. It’s a style that’s been around for a while, but it’s enjoying a resurgence in popularity thanks to its clean, simple lines and modern look. In this article, we’ll explore what flat character illustration is, why it’s so popular, and how you can incorporate it into your own designs.
What is Flat Character Illustration?
Flat character illustration is a style of graphic design that uses simple, two-dimensional shapes and bold colors to create characters. The style is characterized by its lack of depth, shadows, and gradients – instead, everything is flat and minimalistic. The result is a look that’s clean, modern, and easily recognizable.
Why is Flat Character Illustration So Popular?
There are a few reasons why flat character illustration has become so popular in recent years. One is that it’s a great fit for digital design – the simple shapes and bold colors translate well to small screens and can help make your designs stand out in a crowded online space. Another reason is that it’s versatile – flat character illustrations can be used in a variety of contexts, from branding to marketing to product design. Finally, the style has a certain charm to it – the simplicity of the designs can be very appealing and can create a friendly, approachable vibe.
How to Use Flat Character Illustration in Your Designs
If you’re interested in incorporating flat character illustration into your own designs, there are a few things to keep in mind. First, make sure that the style fits with your brand – if you’re going for a more corporate look, for example, flat character illustrations might not be the best fit. Second, decide on a consistent visual style – while flat character illustrations are simple, you still want to make sure that your designs are cohesive and recognizable. Finally, don’t be afraid to experiment with color – bold, bright colors are a hallmark of flat character illustration and can help your designs stand out.
Some Examples of Great Flat Character Illustration
If you’re looking for inspiration, there are plenty of great examples of flat character illustration out there. Here are a few to get you started:
1. Slack – the popular workplace messaging app uses flat character illustrations throughout its branding and marketing materials, creating a fun, approachable vibe.
2. Dropbox – the file-sharing service features flat character illustrations in its marketing materials, helping to communicate its message of simplicity and ease-of-use.
3. Mailchimp – the email marketing platform uses flat character illustrations in its branding and user interface, creating a cohesive look across all of its products.
In conclusion, flat character illustration is a versatile, modern style of graphic design that’s perfect for digital contexts. Whether you’re designing a new website, creating marketing materials, or just looking for a fun, approachable vibe, flat character illustration is definitely worth considering. So why not give it a try and see what you can create?
