brand persona examples: How to Create a Unique Brand Identity
Creating a brand persona is an important aspect of brand building. By defining your brand persona, you can create a unique identity that resonates with your target audience. Here are some brand persona examples that can inspire you to create your own:
1. Nike – The Athlete
Nike has built its brand persona around the idea of being an athlete. Nike’s messaging is all about pushing the limits and achieving greatness, which is why their slogan is “Just Do It.” Nike’s branding is focused on people who want to perform at their best, whether they are professional athletes or weekend warriors.
2. Apple – The Creative
Apple has built its brand persona around the idea of being creative. Apple’s messaging is all about innovation and pushing the boundaries of what is possible. Apple’s branding is focused on people who want to express themselves in unique and creative ways, whether it’s through music, art, or design.
3. Coca-Cola – The Happiness Provider
Coca-Cola has built its brand persona around the idea of providing happiness. Coca-Cola’s messaging is all about bringing people together and creating moments of happiness. Coca-Cola’s branding is focused on people who want to feel good and enjoy life, whether they are at a party, a sporting event, or just hanging out with friends.
4. Harley-Davidson – The Rebel
Harley-Davidson has built its brand persona around the idea of being a rebel. Harley-Davidson’s messaging is all about freedom and breaking the rules. Harley-Davidson’s branding is focused on people who want to stand out and be different, whether they are riding motorcycles or just living life on their own terms.
5. Dove – The Empowerer
Dove has built its brand persona around the idea of empowering women. Dove’s messaging is all about celebrating beauty in all shapes and sizes. Dove’s branding is focused on people who want to feel confident and beautiful, whether they are young or old, thin or curvy.
In conclusion, creating a brand persona is about defining what your brand stands for and who your target audience is. By doing so, you can create a unique identity that resonates with your customers and sets you apart from your competitors. Use these brand persona examples as inspiration to create your own unique brand identity.
